Last Updated: October 21, 2025
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners.
Cookies contain information that is transferred to your device's hard drive. They help us recognize your device and remember certain information about your preferences or past actions.
Your Control: You can control and manage cookies using your browser settings or our Cookie Preferences tool. Click the button below to customize your cookie preferences.
BZZE Ads uses cookies for the following purposes:
These cookies are necessary for our website to function properly. They enable core functionality such as:
Legal Basis: These cookies are strictly necessary and do not require consent under GDPR.
These cookies help us understand how visitors interact with our website by collecting and reporting anonymous information:
Legal Basis: Legitimate interest / Your consent (for EU users).
These cookies are used to deliver relevant advertisements and measure ad campaign effectiveness:
Legal Basis: Your explicit consent (required under GDPR and ePrivacy Directive).
These cookies remember your settings and preferences:
Legal Basis: Legitimate interest / Your consent.
Below is a comprehensive list of cookies used on our platform:
| Cookie Name | Purpose | Duration |
|---|---|---|
| bzze_session | Maintains your login session and authentication state | Session (deleted when browser closes) |
| bzze_auth_token | Secures your account and prevents unauthorized access | 30 days |
| bzze_cookie_consent | Stores your cookie consent preferences | 1 year |
| bzze_csrf_token | Protects against cross-site request forgery attacks | Session |
| Cookie Name | Purpose | Duration |
|---|---|---|
| bzze_analytics_id | Anonymous user identifier for analytics tracking | 2 years |
| bzze_session_id | Tracks individual sessions for analytics purposes | 30 minutes |
| bzze_page_views | Counts page views to analyze user behavior | Session |
| Cookie Name | Purpose | Duration |
|---|---|---|
| bzze_ad_id | Tracks ad impressions and completions | 90 days |
| bzze_freq_cap | Limits how often you see the same ad | 24 hours |
| vast_tracking | Third-party VAST ad tracking (from ad networks) | Varies (30-90 days) |
| Cookie Name | Purpose | Duration |
|---|---|---|
| bzze_dashboard_prefs | Remembers your dashboard layout preferences | 1 year |
| bzze_lang | Stores your language preference | 1 year |
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. Third parties include:
Our Supply-Side Platform partners may set cookies to:
Your Control: You can opt-out of third-party advertising cookies through your Cookie Preferences or through industry opt-out tools:
When we serve VAST video ads, the advertisers may set their own cookies for tracking purposes. These are governed by their respective privacy policies.
We use content delivery networks (CDNs) to improve performance. These services may set cookies for:
Cookies can be temporary or persistent:
These are temporary cookies that expire when you close your browser. They are essential for website functionality.
Duration: Until browser is closed
These cookies remain on your device for a set period or until you delete them. They help us remember your preferences and provide a better user experience.
Duration: Varies (24 hours to 2 years, depending on purpose)
You have several options to control and manage cookies:
Use our Cookie Preferences tool to easily manage your cookie settings:
You can control cookies through your browser settings. Here's how for popular browsers:
Learn more: AllAboutCookies.org
You can use privacy-focused browser extensions such as:
Important: Blocking all cookies may prevent you from using certain features of our platform, particularly the publisher dashboard which requires authentication.
Under the General Data Protection Regulation (GDPR) and ePrivacy Directive, you have the right to:
Under the California Consumer Privacy Act (CCPA), you have the right to:
We comply with cookie laws in all jurisdictions where we operate, including Canada (PIPEDA), Australia (Privacy Act), and Brazil (LGPD).
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked.
Currently, there is no industry standard for how to respond to DNT signals. We respect your privacy choices made through our Cookie Preferences tool. When you opt-out of analytics and advertising cookies, we honor that choice regardless of DNT settings.
If you access our platform through a mobile device or WebView-based app:
We may update this Cookie Policy from time to time to reflect:
We will notify you of material changes by:
We encourage you to review this Cookie Policy periodically.
If you have questions about our use of cookies or this Cookie Policy, please contact us:
For general privacy questions, please see our full Privacy Policy.
Manage your cookie preferences:
Or learn more about: