1. Introduction
Welcome to BZZE Ads ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our rewarded video advertising platform and services.
By accessing or using BZZE Ads, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our services.
2. Information We Collect
2.1 Publisher Information
When you register as a publisher, we collect:
- Account Information: Name, email address, company name, website URL
- Payment Information: PayPal email address for payment processing
- Game/App Information: App name, domain, app ID, platform details
- Technical Information: API keys, SDK integration data
2.2 End-User Information (Ad Viewers)
When end users view ads through our platform, we may collect:
- Device Information: Device type, operating system, browser type, screen resolution
- Usage Data: Ad impressions, completions, clicks, view duration
- Geographic Data: Approximate location based on IP address (country/region level)
- Session Data: Session ID, timestamp, user agent
- Consent Data: GDPR/COPPA consent status
2.3 Automatically Collected Information
- IP addresses (anonymized)
- Cookies and similar tracking technologies
- Log data (access times, pages viewed, errors)
- Analytics data (performance metrics, fill rates, completion rates)
3. How We Use Your Information
We use the collected information for the following purposes:
3.1 Service Delivery
- To provide and maintain our advertising platform
- To process ad requests and serve video advertisements
- To track ad performance and calculate earnings
- To process payments to publishers
3.2 Analytics and Improvement
- To analyze platform performance and user behavior
- To improve our services, features, and user experience
- To optimize ad delivery and fill rates
- To detect and prevent fraud or abuse
3.3 Communication
- To send account-related notifications and updates
- To provide customer support
- To send important platform announcements
- To respond to inquiries and requests
3.4 Legal Compliance
- To comply with legal obligations and regulations
- To enforce our Terms of Service
- To protect our rights and the rights of others
- To comply with GDPR, COPPA, and other privacy laws
4. Data Sharing and Disclosure
4.1 Third-Party Service Providers
We may share information with trusted third-party service providers who assist us in:
- Payment processing (PayPal)
- Cloud hosting and infrastructure
- Analytics and monitoring
- Customer support tools
These providers are contractually obligated to protect your data and use it only for the purposes we specify.
4.2 Ad Network Partners
We work with SSP (Supply-Side Platform) partners and VAST advertisers. We may share:
- Anonymized user data for ad targeting
- Performance metrics and analytics
- Device and geographic information (non-personally identifiable)
4.3 Legal Requirements
We may disclose your information if required to do so by law or in response to:
- Valid legal processes (subpoenas, court orders)
- Government or regulatory requests
- Protection of our rights, property, or safety
- Prevention of fraud or illegal activities
4.4 Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.
5. Data Security
We implement industry-standard security measures to protect your information:
- Encryption: All data transmission uses 256-bit SSL/TLS encryption
- Access Controls: Limited access to personal data on a need-to-know basis
- Secure Infrastructure: Enterprise-grade servers with 99.9% uptime
- Regular Audits: Security assessments and vulnerability testing
- Data Anonymization: IP addresses and sensitive data are anonymized
While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to:
- Maintain user sessions and authentication
- Remember user preferences and settings
- Analyze platform usage and performance
- Prevent fraud and abuse
Types of cookies we use:
- Essential Cookies: Required for platform functionality
- Analytics Cookies: Help us understand usage patterns
- Performance Cookies: Improve platform performance
You can control cookie settings through your browser. However, disabling cookies may limit platform functionality.
7. GDPR Compliance (European Users)
For users in the European Economic Area (EEA), we comply with the General Data Protection Regulation (GDPR):
7.1 Legal Basis for Processing
- Consent: You provide explicit consent for data collection
- Contractual Necessity: Processing is necessary to fulfill our services
- Legitimate Interest: We have legitimate business interests (fraud prevention, analytics)
7.2 Your GDPR Rights
- Right to Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restriction: Limit how we use your data
- Right to Portability: Receive your data in a structured format
- Right to Object: Object to certain data processing activities
- Right to Withdraw Consent: Withdraw consent at any time
7.3 Consent Management
Our SDK includes built-in consent management for GDPR compliance. Publishers must obtain user consent before collecting data in the EEA.
8. COPPA Compliance (Children's Privacy)
We comply with the Children's Online Privacy Protection Act (COPPA):
- We do not knowingly collect personal information from children under 13
- Our SDK includes COPPA-compliant mode for child-directed content
- Publishers must indicate if their content is child-directed
- For child-directed content, we serve only child-safe, non-personalized ads
- No behavioral tracking or profiling for children
If you believe we have collected information from a child under 13, please contact us immediately at privacy@bzze.com.
9. Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations:
- Publisher Account Data: Retained while your account is active, plus 3 years after closure
- Payment Records: Retained for 7 years for tax and accounting purposes
- Ad Performance Data: Retained for 2 years for analytics and reporting
- End-User Data: Anonymized after 90 days, aggregated data retained indefinitely
- Log Data: Retained for 30 days for security and debugging
You may request deletion of your data at any time, subject to legal retention requirements.
10. Your Privacy Rights and Choices
10.1 Account Management
- Access and update your account information through your dashboard
- Change your email preferences and notification settings
- Close your account and request data deletion
10.2 Data Requests
You can request to:
- Access your personal data
- Correct inaccurate information
- Delete your data
- Export your data
- Opt-out of certain data collection
To exercise these rights, contact us at privacy@bzze.com. We will respond within 30 days.
10.3 Marketing Communications
You can opt-out of marketing emails by clicking the "unsubscribe" link in any email or by updating your account settings. Note that you will still receive essential service-related communications.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place:
- Standard Contractual Clauses (SCCs) for EU data transfers
- Privacy Shield (where applicable)
- Adequacy decisions by the European Commission
By using our services, you consent to the transfer of your information to our facilities and service providers globally.
12. Third-Party Links
Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We will notify you of material changes via:
- Email notification to your registered email address
- Dashboard notification when you log in
- Prominent notice on our website
Your continued use of our services after changes are posted constitutes acceptance of the updated Privacy Policy.
14. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to Know: Request information about data collection and use
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out: Opt-out of the sale of personal information
- Right to Non-Discrimination: We will not discriminate against you for exercising your rights
Note: We do not sell personal information to third parties.
To exercise your CCPA rights, contact us at privacy@bzze.com or call 1-800-BZZE-ADS.