Revenue Share Model

BZZE Ads operates on an 80/20 revenue share model - you keep 80% of all ad revenue, we keep 20%.

How It Works

Every time an ad is shown in your app, advertisers pay us. We split that revenue:

Revenue Calculation

Basic Formula

Your Earnings = Total Ad Revenue × 80%
Platform Fee = Total Ad Revenue × 20%

Example:
Total Ad Revenue: $100
Your Earnings: $100 × 0.80 = $80
Platform Fee: $100 × 0.20 = $20

Example Calculations

What's Included in Revenue?

Revenue Sources

• ✅ VAST/SSP Ads: Programmatic ads from third-party ad networks
• ✅ House Ads: Direct campaigns managed by platform
• ✅ All Ad Formats: Video, display, rewarded ads
• ✅ All Impressions: Both viewable and non-viewable (though viewable pays more)

What's NOT Deducted

How Revenue is Tracked

Real-Time Dashboard

Your earnings are tracked in real-time and visible in your Publisher Dashboard:

• 📊 Total Impressions: Number of ads shown
• 💰 Gross Revenue: Total revenue before split
• ✅ Your Earnings: Your 80% share
• 📈 Average CPM: Revenue per 1000 impressions
• 🎯 Fill Rate: % of ad requests filled
• ✔️ Completion Rate: % of ads watched to completion

Transparent Reporting

// Example dashboard data
{
    period: "Last 30 days",
    impressions: 10000,
    grossRevenue: 125.00,      // Total revenue
    yourEarnings: 100.00,       // 80% = $100
    platformFee: 25.00,         // 20% = $25
    averageCPM: 12.50,          // $12.50 per 1000 impressions
    fillRate: 85.5,             // 85.5% of requests filled
    completionRate: 92.3        // 92.3% watched to end
}

Industry Comparison

How We Compare

Real-World Examples

Example 1: Small Game

Game: Casual Puzzle Game
Monthly Active Users: 1,000
Ads per User per Month: 20
Total Ad Impressions: 20,000

Average CPM: $10.00
Gross Revenue: (20,000 / 1000) × $10 = $200

Your Earnings (80%): $200 × 0.80 = $160/month
Platform Fee (20%): $200 × 0.20 = $40/month

Annual Earnings: $160 × 12 = $1,920/year

Example 2: Medium Game

Game: Popular Arcade Game
Monthly Active Users: 10,000
Ads per User per Month: 25
Total Ad Impressions: 250,000

Average CPM: $12.00
Gross Revenue: (250,000 / 1000) × $12 = $3,000

Your Earnings (80%): $3,000 × 0.80 = $2,400/month
Platform Fee (20%): $3,000 × 0.20 = $600/month

Annual Earnings: $2,400 × 12 = $28,800/year

Example 3: Large Game

Game: Viral Mobile Game
Monthly Active Users: 100,000
Ads per User per Month: 30
Total Ad Impressions: 3,000,000

Average CPM: $15.00
Gross Revenue: (3,000,000 / 1000) × $15 = $45,000

Your Earnings (80%): $45,000 × 0.80 = $36,000/month
Platform Fee (20%): $45,000 × 0.20 = $9,000/month

Annual Earnings: $36,000 × 12 = $432,000/year

Payment Terms

When You Get Paid

• 💰 Minimum Threshold: $50
• 📅 Payment Schedule: Monthly (within 30 days of month end)
• 💳 Payment Method: PayPal
• 🌍 Currency: USD

Payment Timeline Example

January 1-31: Earn $120
February 7: Payment sent to PayPal ($120)

February 1-28: Earn $35 (below $50 threshold)
March 7: No payment (below threshold)

March 1-31: Earn $40
April 7: Payment sent to PayPal ($35 + $40 = $75)

// Earnings accumulate until $50+ threshold is reached

Tax Information

US Publishers

If you're a US-based publisher earning over $600/year, you'll need to:

• ✅ Provide a W-9 form
• ✅ Receive a 1099-MISC at year end
• ✅ Report earnings on your tax return

International Publishers

For non-US publishers:

• ✅ Provide a W-8BEN form (individuals) or W-8BEN-E (entities)
• ✅ Check your country's tax treaty with the US
• ✅ Withholding tax may apply (typically 0-30%)
• ✅ Consult with a local tax professional

Maximizing Your Earnings

Tips for Higher Revenue

• 📈 Increase Impressions: More ads = more revenue (but don't spam users!)
• 🎯 Improve Fill Rate: Ensure ads are always available
• 👁️ Boost Viewability: 95%+ viewability = higher CPMs
• ✅ Increase Completion Rate: Quality ads that users watch fully
• 🌍 Target High-CPM Regions: US, UK, Canada, Australia pay more
• 📱 Optimize Ad Placement: Strategic placement increases engagement

See Maximize Earnings Guide for detailed strategies.

FAQ

Q: Is the 80/20 split guaranteed?

A: Yes! The 80/20 split is permanent and applies to all publishers, regardless of size or revenue level.

Q: Are there volume discounts?

A: No need! You already get 80%, which is better than most "volume discounts" offered by competitors.

Q: Do I get 80% of gross or net revenue?

A: You get 80% of gross ad revenue. We handle all payment processing fees, so what you see in your dashboard is what you get.

Q: Can the split change?

A: For existing publishers, no. Your 80/20 split is locked in. We may offer different rates for new publishers in the future, but existing agreements are honored.

Q: How do I track my earnings?

A: Log in to your Publisher Dashboard to see real-time earnings, detailed analytics, and payment history.

Getting Started

Ready to start earning? Here's how:

1. ✅ Sign up for a publisher account
2. ✅ Integrate the SDK into your app/game
3. ✅ Start showing ads and earning revenue
4. ✅ Monitor earnings in your dashboard
5. ✅ Receive monthly payouts via PayPal

Related Topics

• Payouts & Payment Schedule
• Maximize Your Earnings
• Quick Start Guide